"It is a bit of a problem, the title "Atheist"--No one really wants to be defined by what they do not believe in. We haven't yet settled on a name, but you wouldn't expect a Baptist minister to go around calling himself an a-Darwinist. But it is crucial that people who do not have a sky god and don't have a set of supernatural beliefs assert their belief in moral values and in love and in the transcendence that they might experience in landscape or art or music or sculpture or whatever. Since they do not believe in an afterlife, it makes them give more valence to life itself. The little spark that we do have becomes all the more valuable when you can't be trading off any moments for eternity," - Ian McEwen, in TNR.