Pimp My Truck


 Photographer Masaru Tatsuki spent ten years documenting Japan's "decotora," short for "decorated trucks," one of the country's pop culture phenomenons. Tatsuki expains:

I realised that [the truckers] possess a sense of masculinity that is dying out in Japan. I could also understand their feeling of wanting to decorate the tools they use for work. People are surprised that I spent ten years on this project, but it simply takes time to really understand something. And I wanted to really understand the things I wanted to express. That is why it took so long.