Liquidating Logos


Street art meets silly anti-corporatism in the work of Parisian artist, Zevs. I love logos myself, the good ones anyway. Some context here. Perhaps it's not so preachy:

Zevs’s work primarily plays with and explores visual effects. Re-painting the logos in their own colours, the artist pours paint over them, liquidating one logo after another. Through the parallel lines of the drips, the logos dissolve in front of the viewers eyes, drawing attention to, and visually disturbing the recognizable and omnipresent trademark as illustrated above. By doing so, Zevs investigates the logo’s visual power.