The first Mormon candidate for the presidency of the United States was Joseph Smith himself. Here's his pitch:
Smith directly pushed what he called "theodemocracy," the blending of religious belief and democracy. And his campaign was rooted entirely within the church that he founded; at the April 1844 LDS general conference, 244 church elders heeded the call to volunteer for Smith's campaign.
Hundreds of Mormons traveled the United States to spread the word not just of Smith's prophesies but his candidacy; many of them met with angry mobs and violence.
"There is not a nation or a dynasty now occupying the Earth which acknowledges almighty God as their lawgiver," Smith told the Neighbor newspaper in Nauvoo, Ill., where he and his church brethren were then headquartered. "I go emphatically, virtuously, and humanely, for a theodemocracy, where God and the people hold the power to conduct the affairs of men in righteousness."