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"Political campaigns can be actually taken over by the 'public relations' experts, who tell the candidate not only how to use TV but what to say, what to stand for and what 'kind of person' to be. Political shows, like quiz shows, can be fixed--and sometimes are... Whether TV improves or worsens our political system, whether it serves the purpose of political education or deception, whether it gives us better or poorer candidates, more intelligent or more prejudiced campaigns-the answers to all this are up to you, the viewing public.

It is in your power to perceive deception, to shut off gimmickry, to reward honesty, to demand legislation where needed. Without your approval, no TV show is worthwhile and no politician can exist," - John F. Kennedy, TV Guide, 14 November, 1959.

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