An assessment of an MSM-social networking alliance:
Facebook [is] the clear winner. The user-base can be monetized six ways to Sunday under their new ad initiatives. On the other hand, ABC could have easily accomplished their goals to allow interaction between reporters and viewers by implementing social tools and widgets on their web sites, and perhaps migrating towards a more blog-style content management system.
I don't see why ABC's free-riding of an existing phenom is such a bad idea either.