In a phrase from the mouth of Bob Jones III:
"This is all about beating Hillary."
Rudy is already using her to win the nomination as well. They all will. Just mention her name in a conservative direct-mail pitch and the money is yours. Will they also unload on any Democrat? Sure. But only one Democrat can raise the money for the GOP like she can - and already is. And only one brings (almost) everybody back into the big tent. There's a reason they're already bashing her. Because they know it works.