It's a growing trend, as Manga meets the Gospels:
Combine the developing popularity of graphic novels with the growing market for Christian literature in general and throw in the fact that the Bible is the best-selling book of all time and you have a winning business model.
“If you went to Barnes and Noble, it used to be that there was one bay of graphic novels,” says Avery. “Now it’s huge. That’s what kids are buying, that’s what people are interested in. Zondervan specifically wanted to tap that market.”
It makes sense: Christians don’t want to do away with comics or books or music they just want to make sure they’re created, and consumed, their way. (There are some real crazies who disagree with the concept of Christian rock entirely because pop music is evil, but they’re in the minority.)
These publishing houses are simply doing what megachurches, musicians, and Christian role models have done before: recreating popular culture in piety’s image. Rather than waste their time criticizing Harry Potter or railing against rock music, many believers are immersing themselves, and their children, in Christian alternatives.
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