Designs On The White House


A designer assesses the posters and logos of various candidates in the presidential race. Obama doesn't get high grades:

Beautiful but empty. Tries hard to avoid the traditional vocabulary of political design but ends up using the same familiar tropespatriotic colors, red and white stripes, heavy handed Steinbeckian symbolism, and even a font named Perpetua.

Rudy does better:

A simple and confident creation for the candidate so often described as a political Oreo cookie: hard Republican-red cookie outside, soft Democratic-blue cream-filling in the middle.