The above is a close-up of a new ad campaign designed to lure British visitors to Paris. According to Andy Towle,
The French tourism site, C'est So Paris, notes that the "ad uses offbeat wit and the Rugby World Cup to show the world that Paris is also the capital of humour. The Paris region will be hosting several World Cup matches, including the final at the Stade de France."
The capital of humor? You had me with the prop forward.