Re-Branding Canada

"Snow-Mexico" no more! Alex Beam has a jolly column:

Canada, the world's second largest nation, has launched a $10 million "Canada: Keep Exploring" promotion campaign to convince Americans that Snow Mexico isn't boring and stodgy, but cutting-edge, upscale, and hip.

The Wall Street Journal says one ad soon to land in Boston and elsewhere hypes "tony outdoor digs on Vancouver Island accompanied by the caption ' Is sipping 40-year-old brandy in a luxury tent still considered roughing it?' " My proposed caption would attract a lot more Yankee turistas: "The Pot Capital of North America -- Just Minutes Away." I'm still fuming that the newspaper didn't send me to cover Vancouver's Global Marijuana March ("Think Global, Smoke Local"), which took place earlier this month.

Or "Canada: Keep Going."