Danny Finklestein knows what it's like to be a defeated conservative. Here's part of his advice to the GOP:
You need to change. If you didn't, you wouldn't have lost. How much change? Well, you might think some moderate adjustment is necessary. But while it may be a mistake to project the British experience on to yours, we found that we needed huge change, much more than we anticipated. It took Tories years to cotton on.