I didn't learn until recently that Entenmann's wasn't a national treasure. In a passing conversation with a non-New York native about what to get at a grocery store for dinner (Me: "... or we could just get a box of Entenmann's, har har," Him: "What?") I learned that "Entenmann's" doesn't actually mean anything to people who didn't grow up in the Northeast.
But it means so much for those of us who did, especially those of us who grew up in communities that required baked goods to be stamped with a Kosher K. My favorite mornings in middle school were those that featured Entenmann's soft-baked chocolate chip cookies as a post in-school-Bat-Mitzvah treat.
So I was sad, as I think many of us were, to see that Entenmann's is shuttering its last Long Island facility.
Fans of chewy chocolate chip cookies take note: Entenmann's is closing its Long Island bakery. http://t.co/AxRSG2CT6n— Rachel Feintzeig (@RachelFeintzeig) June 3, 2014
No! Not Entenmann’s! http://t.co/poW4dC8k4o— Jessie Heyman (@jessieheyman) June 3, 2014
Okay, @Entenmanns. Tell me what I can do to help. Should I buy some coffee cakes??— Chiara Atik (@ChiaraAtik) June 3, 2014
The New York Times reports that the Bay Shore plant will be shut down by July, and 178 of the 265 workers laid off.