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Next season, the college football bowl season will welcome the Bitcoin St. Petersburg Bowl thanks to a sponsorship deal from Bitcoin processing company BitPay and ESPN Events. Yes, they're serious about this.

The Beef 'O' Brady's St. Petersburg Bowl, as the December game used to be known, now has a new sponsor and a new logo to boot with the Bitcoin symbol. ESPN's Brett McMurphy broke the news on Twitter, and the Wall Street Journal followed up with more details of the four-year deal. Tickets to the game, set for Dec. 26, will cost $40. Obviously, they will be available for purchase with Bitcoin through BitPay's services.

College bowl games are notorious for bizarre sponsorships and naming conventions. (Little Caesar's Pizza bowl? The AdvoCare V100 Bowl?) But this one might have set a new standard for ridiculousness. (It won't help that the CEO of BitPay has had a questionable past on the internet.) There were plenty of jokes to go around — see here, here, and here — but ESPN's Bomani Jones smartly pointed out the irony of an amateur athletics game sponsored by, literally, currency.

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