Last night, Mallory Edens, the daughter of Milwaukee Bucks co-owner Wesley Edens, became an instant celebrity by representing the team at the NBA Draft Lottery. Her dad probably thought bringing his high school daughter along to the televised event would be a cute good luck charm. Twitter thought it was a little more than that — she gained 30,000 (mostly male) fans overnight.
Mallory Edens is winning the NBA Draft Lottery. Yes, I googled to make sure she is 18. pic.twitter.com/ouS8Bn08pi— RideThePine.com (@RTPSports) May 21, 2014
Who felt luckier last night? Cavs fans for getting #1 draft pick or Bucks fans for learning Mallory Edens is on their team?— Ryan McKee (@TheRyanMcKee) May 21, 2014
When I saw Mallory Edens on the Draft Lottery..... pic.twitter.com/wbVVlmJpxF— Darren (@DB_1212) May 21, 2014
Mallory Edens is our Pippa Middleton.— Frank Isola (@FisolaNYDN) May 21, 2014
I have a 1.7% chance of seducing Mallory Edens pic.twitter.com/z1qqzq9uDs— Alex Donno (@AlexDonno) May 21, 2014
With my own personal unprotected lottery pick, I select Mallory Edens.— Matt Spiegel (@MattSpiegel670) May 21, 2014
Mallory Edens please marry me. Still #Knickstape doe.— KnicksTape (@KnicksTape) May 21, 2014
It's ok guys... Mallory Edens is 18.— realcavsfans.com (@realcavsfans) May 21, 2014
There are thousands more tweets like those above, most of them coming from grown men. Insert an attractive young women in their sports, especially in a place where she isn't expected, and they apparently lose their minds. Someone already wrote a song about her (We're in love with Mallory/She got a rich dad/We're in love with Mallory/Picking second's not bad). Some sports blogs like Gamedayr posted pictures of her in a bikini. And pictures of her, it seems, are in high demand — "mallory edens instagram" is the first search suggestion that comes up on Google after her name. The jokes about her age, of course, imply their behavior would be inappropriate (or even illegal), if she were not over the age of consent. To be clear: Edens is 18, but she won't graduate high school until next month.
Given the way social media treats attractive high school girls today, it's not surprising that she became a star. Instagram is dominated by underage girls in short-shorts and bikinis — famous high school "cheerlebrities" command hundreds of thousands of followers on the app. Tumblr similarly prizes photos of young women, especially very thin young women. And unfortunately, some of these girls' older fans are more than just voyeurs. (James Franco famously tried to pick up a 17-year-old on Instagram back in April.)