12:43 NBC is doing an online series prior to the Heroes Reborn launch. We forgot that Heroes Reborn was happening.
12:40 The trailer for the new Tina Fey/Robert Carlock show—The Unbreakable Kimmy Schmidt, starring Ellie Kemper as a woman recently rescued from an apocalypse cult—gets some big laughs. "This is a show about the strength of the human spirit," Greenblatt says. The trailer also features Jane Krakowski playing an overly self involved woman.
12:35 Now the reel for Odyssey, which looks like it has a lot going on.
12:32 NBC is debuting A.D. from Mark Burnett and Roma Downey on Easter, hoping for some of those Bible-style ratings. "This is Game of Thrones meets The Borgias meets The Bible," Burnett says in a sizzle reel.
12:27 On to midseason. The network is launching Allegiance after Parenthood ends, giving it a prime post-Blacklist spot. Allegiance is about former Russian spies, essentially The Americans in middle age played by Hope Davis and Scott Cohen. They now have to turn their son, a U.S. federal agent.
12:21 We're into the sports phase of the presentation. It's a big year for NBC, which has the Super Bowl. Following the game, the network is airing the start of a two-part Blacklist, hopefully boosting it in its new time slot.
12:15 Ben Feldman from Mad Men, now in A to Z, is here. Presumably he has both nipples intact.
12:12 The room was fairly silent throughout the Bad Judge trailer.
12:01 Greenblatt says they referenced Happy Endings, leading into the Marry Me promo. Translation: Too bad, ABC. Watch promos below.
12:00 We're into new programming. Greenblatt focuses on: "Stability in the fall, more and more events throughout the year, and the midseason move of The Blacklist"
11:52 Fallon comes out. "We've got The Voice, we've got The Blacklist, we've got reruns of The Voice and The Blacklist," he jokes about NBC's state. He segues into superlatives. Some examples, follow. James Spader is "Sexiest Inspector Gadget." Adam Levine is "Most likely to be nicknamed 'American Idol But with Chairs.'" Nick Cannon is"Black Ryan Seacrest." Carson Daly is "Even Whiter Ryan Seacrest." He then does them for NBC execs. The crowd seems to love that even more. Greenblatt? "Most likely to Star in NBC's Newest Show 'Orange Is the New Pale.'"
11:50 Greenblatt touts SNL's 40th anniversary special as one of the big events the network is excited for. It airs in February. Next up: the Fallon love.
11:44 Greenblatt says that NBC just closed a deal for a live Music Man. Greenblatt jokes that Yaccarino will play Peter in the live Peter Pan.
11:43 A video featuring The Voice coaches, including new coaches Gwen Stefani and Pharrell Williams, prominently features Adam Levine's terrifyingly bleached hair. "We love buttloads of money," Blake Shelton says. Next up: lots of love for The Blacklist. A reel features Spader speaking to the upfront audience in character as Raymond Reddington. This is aimed right at the upfronts crowd and is basically one long inside joke. Reddington's targets are media buyers. His last target is "The Ginger." You know, Greenblatt.