The Internet wants Netflix to release House of Cards a day early, and while that's probably not going to happen, it's a great chance for the company to show off.
You can see the chorus on Twitter, Politico even made a Storify of the requests:
HitFix's Alan Sepinwall, however, threw some cold water on the affair, tweeting: "I’m with others who think Netflix would get a huge PR bump by releasing House of Cards a day early because snow, though I doubt it happens." We've reached out to Netflix PR to see if there is any possibility of this happening, and will update if we get a response.
Netflix really has nothing to lose by releasing House of Cards's second season a day early, but really nothing to gain either. Sure, fans might argue that a snow day will lead to more viewers, but specifics aren't Netflix's game. The company has made a habit of not releasing viewership numbers, and it's likely that they'll be content with however many people watch tomorrow. And yet, Sepinwall is right that an early House of Cards release would be a great PR move. As Quartz's Zach Seward tweeted: "It would be a marketing masterstroke if Netflix debuted season two of 'House of Cards' a day early for snowed-in customers."