You have to wait until Sunday to see the Super Bowl, and as usual, you won't have to wait that long to see the famous commercials. Many of the big advertisers will be unveiling their commercials online during the week, to build buzz and get a little extra mileage out of their very expensive, celebrity-studded production. Others prefer to keep you in suspense.
Here is a collection of the ads that have been released so far, but keep checking back as we'll update this post as the week goes on and new ones arrive.
Update: Check here for even more Super Bowl commercials, including the Quvenzhané Wallis Maserati ad that had Twitter buzzing.
Adorable puppies. Adorable Clydesdales. What more do you need?
A fart joke.
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Ellen! Dancing! In a take on Goldilocks!
Seriously, 90s nostalgia is big this year. Here Laurence Fishburne reprises his Matrix role.
Cheerios brings back its cute interracial family—that a lot of horrible racist people were angry about—for the Super Bowl.
This CarMax commercial is okay with humans...
...but it's great with puppies.
Ben Kingsley, Mark Strong, and Tom Hiddleston united to explain why British actors make such good villains. Tom Hooper directs. Cue the screams of Hiddlestoners.
Uncle Jesse reunites with Uncle Joey and Danny Tanner to sell you yogurt.
German engineers grow wings!
A bear ransacks a store but what it really wants is yogurt. Yogurt is so huge right now.
So this ad was technically "banned" — like SodaStream's was last year — because it takes a direct shot at competitors Coke and Pepsi, who are both long-time major Super Bowl advertisers. (Scarlett Johansson coos, "Sorry, Coke and Pepsi.") Of course, the controversy here is completely manufactured in order to draw more attention to SodaStream, a company that has its fair share of very legitimate controversy.
So while this isn't actually a real Super Bowl ad, it is charming.