A new drinking game that takes place entirely on social media appears to be spreading wildly in certain corners of the world, but it's dumb, dangerous, and possibly deadly. The origin of "NekNominations" is unclear, but generally media reports say it started in Australia, specifically Perth, and has now spread overseas. Most recently it has invaded Canada, prompting "worrying" columns in the Telegraph, and condemnations from Canadian teachers and police officers. It's only a matter of time before NekNominations moves down to the drinking game-happy land of the United States.
The rules of the game are simple. If you are "nominated," you are to record a video of yourself chugging a beer and then post that video to Facebook or YouTube. You have become the NekNominee. In your video, you are to nominate two more people, who must also record a drinking video, nominating two more people, and so the cycle of drinking goes on and on forever. It is essentially the digital 2014 equivalent of "Bros Icing Bros," a phenomenon best left in another decade.
Those are the very bare bones rules, but obviously it doesn't stop there. (Opening and pouring the beverage on video to prove authenticity seems to be some kind of unwritten rule.) Some people try to drink more than the person who nominated them, adding hard liquor into the equation, or adding crazy stunts or outfits. Anything you can do to top the other person and impress your pals. You can find plenty of examples of the more extreme side of NekNominations on Youtube.