This article is from the archive of our partner .

Michael Bay, acclaimed director of Transformers: Revenge of the Fallen, appeared to have some serious—we mean serious—problems with a prompter at CES today. So many problems that he left the stage all a-fluster. According to The Verge, Bay, the filmmaker behind Transformers: Dark of the Moon, was there to talk about Samsung's curved HDTV.

Everything started off okay with him explaining that his job is to "dream for a living," but things started to go awry. "The type is all off, sorry, but I'll just wing this," said the 48-year-old director of the upcoming Transformers: Age of Extinction, after stalling. After pledging to persevere past typeface-based obstacles and "wing it," much like the heroic Autobots would do in such a situation, Bay paused. He was asked to talk about how "the curve" will impact how people watch his movies. Bay stared at the screen, perhaps contemplated changing forms from a man into perhaps a van or a fire engine, then said, "excuse me, I'm sorry," and walked off. The audience response was awkward to say the least.

Michael Bay has also directed The Island, Pearl HarborBad BoysBad Boys IIThe Rock, and Armageddon. The teleprompter, as far as The Wire has been able to ascertain, has not directed any feature films. 

For an alternate look at Bay's incident watch below. (Via)

Update Bay explained himself on his blog, writing

Wow! I just embarrassed myself at CES – I was about to speak for Samsung for this awesome Curved 105-inch UHD TV. I rarely lend my name to any products, but this one is just stellar. I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down – then I walked off. I guess live shows aren’t my thing.

This article is from the archive of our partner The Wire.

We want to hear what you think about this article. Submit a letter to the editor or write to