The Obama administration has shelled out for ad time during the Olympics, hoping to convince young and uninsured people that health insurance is a good idea, Politico reports. The ads will be focused in Houston, Dallas, Tampa, and Miami, a Department of Health and Human Services official told Politico.
Texas and Florida have the highest number of uninsured Americans, but both states have been resistant to Obamacare and attempted to block the team of navigators funded by the government to help people insure. Dallas in particular was the scene of a navigator fraud controversy. Given that the Olympics will end on February 23 ( a little more than a month before open enrollment ends on March 31) this is a pretty high stakes ad blitz, and the administration's officials are probably asking themselves: Which Olympic events best convey the idea that life is full of unexpected, but expensive, health hazards? Bonus points if the sport is cool enough to appeal to young people.
Here are our recommendations:
Honorable Mention: Speed Skating
Speed skaters wear helmets, but the real danger is getting slashed by the skates of your competitors. J.R. Celski was cut to the bone by a competitors blade at the U.S. Trials. The cut required 60 stitches and therapy. The commercial basically writes itself — a video clip shows the accident, then it cuts to Celski: "I was really lucky to have health insurance, otherwise I never would have skated again." This would rank higher, but speed skating seems a little silly.