In an effort to boost enrollment in Obamacare, administration officials have enlisted noted health care expert/game show judge Adam Levine, along with several other celebrities, to convince young people to sign up. "The idea is a drumbeat of dialogue, a drumbeat of discussion about coverage -- not about glitches, not about the politics, not about the pundits,” said Peter Lee, executive director of Covered California, the state’s insurance exchange, a.k.a. the mastermind who believes that People's sexiest man alive and a social media campaign will help get healthy people jazzed about insurance.
Levine will be joined in his efforts by Fran Drescher, Kal Penn, and basketball star Lisa Leslie.
The move is odd considering people don't usually associate Levine with things like wellness checkups and premium subsidies. Tattoos, yoga, falsettos, shameful lust, and wares from K-Mart are more his forte. It makes you wonder just how bad the enrollment situtation is if the Levine Option has been activated. Is Levine's involvement a sign that things are worse than imagined? Numbers are still lagging, but the administration has said enrollments were still on track to reach 7 million by the end of March.