In an era when magazine and newspaper publishing appears to be on the way out, the notion of a successful online publications jumping from the web to print is ripe for mockery. Or at least a nasty review. Yet plenty of new magazines are still being launched — some them even by those same online publications.
So it is that after a year full of notable expansions to their online empire — including a prerelease streaming platform and a companion film site — music site Pitchfork is launching a $19.96 print publication, fittingly titled The Pitchfork Review. Fast Company's Evie Nagy got the scoop, which founder and CEO Ryan Schreiber promptly confirmed on Twitter:
It's official: Pitchfork is going to print! http://t.co/AVopZ1Su1T— Ryan Schreiber (@ryanpitchfork) November 21, 2013
articles from the website, but content will be primarily exclusive to the Review. Seemingly nudging away from the usual "news and reviews" conventions of music journalism entirely, Schreiber likens it to other "literary and cultural journals" (though the focus remains on music) and promises a longform focus to offset the site's terse news briefs:
“The price point is in line with the literary and cultural journals that exist, like Monocle and Kinfolk,” says Schreiber. “It will be substantial, printed on quality stock. With vinyl you’re paying more than a download, but it’s permanent and substantial.” [ . . . ] "We’re not trying to be what music publications have traditionally been. We’re trying to break free from this constant racing to be first, which we do online.”
That's in stark contrast to Spin and The Onion, both of which recently shuttered their print operations in favor of digital-only publishing. But for Pitchfork, it's not the first nod in the opposite direction; only last year the site took a cue from print magazines by incorporating meticulously designed cover stories into its publishing schedule. A magazine-style app followed this month. Meanwhile, Converse has apparently solved the advertising problem by signing on as an exclusive partner for the Review's first four issues.