GQ put Kendrick Lamar, perhaps the greatest rapper of his generation, on the cover of their 2013 Man of the Year issue. But the West Coast rapper's handlers found the accompanying profile "offensive," and "racial overtones" in the profile ruined the honor.
The Compton native was one of five people the men's magazine chose to grace their annual year-end celebratory covers, alongside Justin Timberlake, Will Ferrell, Matthew McConaughey and James Gandolfini. In an interview with Steve Marsh, Lamar talks about dealing with his sy high expectations, the trappings of newfound fame, his simmering beef with Drake over Lamar's perceived disses in a verse released over the summer, and the ensuing drama ("scrap") at a Diddy-thrown MTV Video Music Awards after party. Lamar was set to perform at the Man of the Year party on November 12, but he was pulled from the bill at the last minute.
Marsh's focus on the headline grabbing stories that dominated Lamar's year -- a pretty common feature in magazine profiles -- is apparently what set off Anthony "Top Dawg" Tiffith, the CEO of Top Dawg Entertainment, the West Coast record label Lamar calls home. Tiffith released a statement Friday explaining why Lamar pulled out of the performance. Tiffith said he was honored one of his artist's received a GQ Man of the Year cover, but didn't take kindly to the way Marsh wrote about his artist or his label:
Instead, the story, written by Steve Marsh, put myself and my company in a negative light. Marsh's story was more focused on what most people would see as drama or bs. To say he was "surprised at our discipline" is completely disrespectful. Instead of putting emphasis on the good that TDE has done for west coast music, and for hip hop as a whole, he spoke on what most people would consider whats wrong with Hip Hop music. Furthermore, Kendrick deserved to be accurately documented. The racial overtones, immediately reminded everyone of a time in hip-hop that was destroyed by violence, resulting in the loss of two of our biggest stars. We would expect more from a publication with the stature and reputation that GQ has. As a result of this misrepresentation, I pulled Kendrick from his performance at GQ's annual Man Of The Year party Tuesday, November 12th.
He reiterated his reluctant complains with the GQ honor: "While we think it's a tremendous honor to be named as one of the Men Of The Year, these lazy comparisons and offensive suggestions are something we won't tolerate. Our reputation, work ethic, and product is something that we guard with our lives," Tiffith said.