Bob Dylan blew up the Internet today with a new interactive video of his 1965 "Like a Rolling Stone," which lets watchers flip between 16 different quasi-TV channels featuring actors lip-synching the famous song. Music-lovers, designers, and video directors across the Internet are raving, and rightly so. The video, made by digital agency Interlude, is a startling new way of interacting with media, giving the watcher power over what and who is on screen.
But despite all that attention, the 72-year-old Dylan probably doesn't even know he's in the spotlight. Or if he does, it's certainly not from a source online. Even with his man-of-the-people status, Dylan has long been on the crotchety side when it comes to new technologies.
Yes, he famously appeared in an Apple iPod ad in 2006. However, from his comments to Rolling Stone just a few years after that, he didn't sound too enthused about the latest technology and it's impact on young people. "It’s peculiar and unnerving in a way to see so many young people walking around with cell phones and iPods in their ears and so wrapped up in media and video games,” Dylan said. "It’s a shame to see them so tuned out to real life. The cost of liberty is high, and young people should understand that before they start spending their life with all those gadgets.” People sitting around at their desks, clicking up and down to change the channel would seem to fall into this similarly life-wasting category, one imagines.