Hoping to corner the personal lubricant market in Israel, Trigg Laboratories has announced that its "Wet" line of products is now certifiably kosher—a boon for religious men and women (no matter their sexual orientation) looking to use a lube that answers "to a higher authority." That "higher authority" line comes from Trigg's Monday announcement that it has finished a two-year review and that the Rabbinical Council of California has certified 95 percent of its Wet line—making this the first kosher line of lubes. "The 'K' imprint on our packages says that we maintain the highest standards of purity and answer to a higher authority," spokesman Dean Draznin said.
The move, besides grabbing headlines like "The oy of sex!" from the New York Post, is potentially a profitable one in Israel. "It's a given that if it’s sold [in Israel], it needs to meet kosher laws," the Post's Reuven Fenton and Bruce Golding report. And it wouldn't exactly hurt to become the lube of choice in the Holy Land, as the country's fertility rate is about 3 children to every woman; 4.7 million babies are expected to be born by 2035, according to the country's Central Bureau of Statistics.