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The latest entry in Netflix's year-long attack of original programming, the prison dramedy Orange is the New Black, hasn't even premiered yet, but the extremely aggressive streaming service has already ordered a second season—yet another sign of confidence as Netflix continues to double down heading into Emmy season and the development of over 300 hours of children's programming and at least one more big new hour-long blockbuster of its own.
Orange, which is based on a memoir and comes from Weeds creator Jenji Kohan, debuts its whole season all at once on July 11 but remains something of a mystery. The show's trailer had promise, though it's unclear whether it will gain close to the same traction as House of Cards, which returned on every bit of Netflix's $100 million gamble, or Arrested Development, which had a built-in audience for its own funny prison antics this Spring. Clearly, Netflix thinks they have something with Orange—and this time it's less about buzz or celebrities or fan bases and more about faith in quality programming, and a stacked lineup... of binge-watching dumps rather than on schedule, but still, that's kind of the whole point.