Fox held its upfront presentation Monday afternoon at the Beacon Theater, a tighter and less dismal affair than this morning's NBC horror show. They also took better advantage of their troupe of celebrities, trotting all the stars out on stage and having a few, like New Girl favorite Max Greenfield and recent Fox adoptee Greg Kinnear, to do little bits. Though the execs admitted to having a bad year, slipping from first place to second or maybe third, the tone at the upfront was more upbeat, more confident than NBC's. Fox seemed healthy, even though The X Factor is a dud and American Idol is dying. And they were careful to stress one important thing: They are not afraid of cable.
Well, maybe more accurately they want people to know that cable doesn't have them licked just yet. Beginning the presentation with chipper business-speak, Fox entertainment chair Kevin Reilly insisted that while there are well over a thousand shows airing on cable, only four of them finished in the top fifty in last year's ratings. The point being that even though you might hear a lot about The Walking Dead or Mad Men or whatever cable thing that's caught the media's attention, far more people are tuning into the Big Four.