Avicii is one of the biggest DJs in the world, commands six figures when he plays to huge crowds at the biggest night clubs and electronic music festivals, which is enough to earn a profile in GQ. Except he hates that profile and is fighting back against it.
Tim Bergling, the 23-year-old Swedish bro known as Avicii to his millions of fans, is one of the bigger DJs operating within the vast world of Electronic Dance Music. GQ's writer, Jessica Pressler, followed Bergling and his "bodyman," Felix Alfonso, for the week leading up to his New Year's Eve show at the Las Vegas club XS, collecting plaudits from his fans like Pharrel and Paris Hilton.
But Bergling doesn't like how he, or his music scene, come across in the article. "I would normally not even care but this article really got to me, how it could even be published with so little truth and misquotations," he posted today on Twitlonger. His biggest complaints about the article: it makes his fans out to be bunch of drug addicts, it catches him saying what he does isn't that hard, and it suggests he thinks his fans are a bunch of douchebags.
And, the piece does indeed contain some pretty nasty quotes about the EDM scene. First, he allegedly said that what he does 250 nights a year for $250,000 pay checks isn't that hard:
I guess I think like deep inside, I know that it's like, it's a different kind of performing, it's not really... You're not performing like a guitar player or a singer is performing, you know what I mean? So it's weird to be in the same type setup as one of those. 'Cause I'm not really doing much, you know, like technically it's not that hard.
And secondly, he called out older DJs for, well, for being better DJs than he is in the most technical of senses:
Thanks to computers, these days, DJing is mostly "before work," Tim explains. Most of the set list and transitions are worked out before he gets onstage. The notion of a DJ who determines what to play by reading the room "feels like something a lot of older DJs are saying to kind of desperately cling on staying relevant."
Pressler pressed him on this, asking what he's doing up there for two or three hours smiling, dancing, pushing buttons with vigor, looking busy and working a crowd. "Yeah, it's mostly volume," he told her. "Or the faders, when you're starting to mix into another song, you can hear both in your headphones, you get it to where you want and you pull up the fader." That's it. That was his explanation.