If you paid any attention to Kickstarter on Wednesday, you probably already know all about the immediate, meteoric popularity of the Veronica Mars movie project. It is now officially successful, at least in Kickstarter terms. Just before 10 p.m., the project hit its $2 million goal. It broke records, and it is now one step closer to being a real Hollywood movie. Supporters of crowd-funded art projects are surely happy about the end result. Warner Brothers is thrilled.
Based on Kickstarter's guidelines, The Veronica Mars project will get the money it raised. The adventure is far from over, however. For one thing, the filmmakers have said that even if they hit the goal, there's no guarantee the movie will get made. (They don't get to keep the money if they don't deliver the project.) However, there are 30 days left on the Kickstarter meaning the project can continue to collect money as long as backers are willing to contribute. Because its passed its goal, the Veronica Mars project will get to keep whatever it raises, and it's not so hard to figure out that the end sum will be much more than $2 million. It hit the $1 million mark in just four hours — a new Kickstarter record — $2 million in ten and, at the time of this writing, is well on its way to $3 million. Some are already speculating that it'll hit $10 million. That feels low.