Vogue may still be its bible, but the fashion world has been searching for it next medium in the digital world for years — blogging was always tough from the coveted front row, and even as Instagram spawned its own trend stories, it was always kind of a blurry incomplete picture of the Runway, if more visual than Twitter. Now, as New York Fashion Week begins for the Fall/Winter 2013 season, fashionistas seem to now have the ideal medium: Twitter's new stop-motion video app, Vine.
And it couldn't have come at a better time for Twitter, as in its infancy Vine has drummed up Goldilocks-type response: its six-second time limit, as our Rebecca Greenfield noted upon the app's debut last month, "makes some of the videos look kind of rushed and, well, vomit-y"; but they could also be too long in the age of GIFs. But for fashion shows, Vine's length ends up falling in the "just right" category.
Why? While Instagram is perfect for backstage photos or shots in which models are standing still, it (and plain old Twitpic) can falter when it comes to taking shots of strutting models. Take, for instance, this photo from Paper Magazine today:
Or this one via Instagram:
While, yes, the above image does have an artsy cool look to it, you can't really analyze the clothes. Snapette, a fashion app, tweeted:
Fashion editors, buyers, and various insiders using Vine, however, don't need to worry about a model coming out blurry. Their only concern should be keeping their hand steady. Note how Ford Models is using the app:
But fashion week isn't just about one model walking down a catwalk — it's about the designer's collections. Hence, Vine's ability to capture multiple scenes can give the people reading from home glimpses at multiple ensembles and a better sense of a designer's overall vision:
The Wall Street Journal is using Vine particularly well in their coverage.
Quality isn't always perfect: that still depends on the show's lighting and, yes, where the Vine-maker is sitting:
And its useful in other respects: Vine also allows for up-close examinations of a single look:
And creepy photos of models:
Fashion Week has only just begun, so it's still possible for the future of Vine to find new uses on the runways — and not all for good. That said, a tool no one really knew what to do with seems to have found a purpose in the chicest of places.