Advertising Age's E.J. Schultz and Rupal Parekh report that we can expect a minute-long Bud Light Platinum ad featuring Timberlake's new single, "Suit and Tie," to debut during this Sunday's Grammy Awards broadcast. The beer's big selling point is that it has the calorie count of a light beer, but the alcohol content of a regular brew. The biggest beer company in the world has been trying to class up their offerings lately, so Timberlake's new suit-and-tie routine should bring a semblance of panache to their image. Timberlake probably won't be able to sort out their antitrust lawsuit with the DoJ over a planned merger with Mexican brewing giant Grupo Modelo, though.
Shilling for Budweiser hasn't exactly boosted musicians' popularity in the past. Reaction to Stevie Wonder's Super Bowl ad for Bud Light proper, for instance, was hardly glowing. But hey, maybe it'll work out for JT. After all, that cozy McDonald's partnership didn't end up tanking his career. In other Timberlake news, the cover art and tracklist for his upcoming album The 20/20 Experience came out today.