Culture

Sesame Street Successfully Wins Internet with Monstrous Reveal on Twitter

Earlier this afternoon the Sesame Street Twitter account sent out a mysterious message, which led to a series of tweets that ended up being an adorable homage to one of the franchise's classic books. 

By Esther Zuckerman
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This article is from the archive of our partner .

Earlier this afternoon the Sesame Street Twitter account sent out a mysterious message, which led to a series of tweets that ended up being an adorable homage to one of the franchise's classic books.

It began with this:

And then Grover started talking:

Slowly the monster began to reveal itself:

Until finally the monster turned out to be Grover himself:

And Grover was ashamed:

The tweets, as folks on Twitter were quick to point out, were an homage to The Monster at the End of this Book: Starring Lovable, Furry Old Grover, which was originally published in 1971. Hear Grover read it himself in this video via BuzzFeed:

Dan Lewis, the Director of New Media Communications for Sesame Workshop, knew he had something adorable on his hands:

You can see the whole "Monster at the End of this Twitter Conversation" story here at Storify.

This article is from the archive of our partner The Wire.