Oscar nomination day is almost here — Thursday! — but the films in contention have been campaigning for months with the annual barrage of full-page ads taken out by their studios in the Hollywood trade publications. And this year's propaganda, too often limited to the pages of Variety and its ilk, was eye-catching enough to merit awards for the ads themselves. Here are The Atlantic Wire's First Annual For-Your-Consideration Awards.
The Most-Like-the-Experience-of-Seeing-the-Actual-Movie Award: Les Misérables
Much has been made of director Tom Hooper's frequent closeups in the musical epic, and this ad can't help but remind us of his camera work. This ad is loud, in your face, and maudlin, just like Les Miz.
The Minimalist Award: (tie) Flight and Lincoln
In shilling for Flight director Robert Zemeckis, this ad takes the opposite approach to the busy Les Miz ad above. It's simple and serves to remind us of all of the movies Zemeckis has made that we like. (Aw! Back to the Future.)
This Lincoln ad says it all without saying very much: major, well-received biopic about an instantly recognizable historical figure. Just give them Oscars already.