To the shock of many and the delight of Rockefeller Center, NBC is finishing November sweeps at the top of the broadcast network ratings heap for the first time there in almost a decade. Rising from being the fourth-place network (meaning the worst, because The CW simply does not factor in) just last year, NBC scored an average 2.8 rating in the 18-49 demo, aka the only demo that matters, significantly higher than number two network CBS, which came in at a 2.4. CBS still has the highest average of total viewers of course, and actually ABC beats NBC in that department too, but those are all old people and nobody cares about old people. Where it counts, NBC is ahead. Can it stay that way?
Eh, that depends entirely on The Voice. And we do mean entirely. Sure freshman shows like Revolution and Go On have been modest successes for the Peacock, but it's really America's cheesiest singing competition that has brought all the boys and girls ages 18 to 49 to the yard. Everyone loves that damn show, and its strong numbers are propping up the rest of NBC's schedule throughout the week. It's so integral to certain shows' success that, for example, Revolution is taking a hiatus until March so it can start back up when a new season of The Voice begins. This model makes some sense (look how Fox coasted on American Idol for nearly ten years) but we think NBC might be focusing too heavily on one show, and burning its fuel a little too quickly.