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Remember when Oprah had that big final season of her Oprah Winfrey Show last year and everyone was all booing and hooing about how it was the end of the an era goodbye Oprah forever? Well, ha, fast forward to now and Oprah's doing the same damn thing she did on her show, guys. Same damn thing, just on the network that she owns, OWN. She owns OWN, ya dig? Anyway, because ratings on the network have not been the bestest, Winfrey has started doing her patented serious sit-down interviews with celebrities like Whitney Houston and Rihanna, earning the net good ratings, and now to recreate something else from her "old" days, she's bringing back the insane bacchanalian festival of consumerism that is "Oprah's Favorite Things." That's when she blesses her audience with heaps of free sh-t and the ladies go absolutely bonkers — like real, wig-flipping head-over-heinie nuts for this thing. People loved watching those episodes, so they're gonna do a Favorite Things special on OWN in the hopes that it will bring people to the network. Could work. Or, you know, she could always give some unsuspecting audience member their own TV network. "And here it is, your own TV network called OWN, goodbyeeeeee!!!" Oprah bellows as she runs to the window and jumps through it, never to be seen again. [Deadline]
Eat this, Oprah: While OWN flounders, The CW is doing quite well in the old ratings department. Last night's season premiere of The Vampire Diaries did big numbers for the net, and provided a nice lead-in for the series premiere of Beauty & the Beast, that new and improved — now Linda Hamilton-free! — modern take on the tale. B&tB improved on the numbers earned by The Secret Circle in the same premiere slot last season, which could be a good sign for the show. Obviously the first week isn't a guarantee of anything, but this is a good way to start. And it should be no surprise that TVD handily beat all the networks in the females 12-17 demographic, because if you're a girl between the ages of 12 and 17 and you're not watching The Vampire Diaries then you're probably a dumb jerk weirdo and you can't sit at my lunch table. (Just kidding, you're great, don't watch The Vampire Diaries, or do, either way it's fine, do your thing.) [Entertainment Weekly]