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It’s YouTube’s most viewed viral video of all time. But does virality equal longevity?
Harry and Charlie Davies-Car, stars of their hit amateur Charlie Bit My Finger video, will appear in new “original programming” in a deal between viral video management firm Viral Spiral and online video distributor Rightster.
The 56-second 2007 video, in which then one-year-old baby Charlie Davies-Carr bites his three-year-old brother Harry’s finger, has been viewed around 486.5 million times on YouTube.
Now Rightster and Viral Spiral are teaming to create Viral Studios to finance and co-produce new videos. Viral Spiral CEO Damien Collier, who snagged Charlie as his first client 18 months ago, told me:
“We’ve taken the lead of their dad. We don’t apply any pressure – quite the opposite.
“There’s always been a desire from the boys and their father to do more. They have a lot of home movies already online. The boys are naturals in front of camera and wanted to do more.
“The intention is to create new formats including one called Kings Of YouTube, which will see the boys watching and reviewing new viral videos as they break.
“The intention is to sell sponsorship around advertising. Once we have a format that’s successful, we absolutely want to take it on to TV.”
The new show will be a more professionally-produced, piece-to-camera affair from the brothers.