Ah, Buzzfeed, from the moment news of Dick Clark's death began to spread on Twitter, we knew, oh how we knew, that you were preparing the inevitable "Some Number of People Don't Know Who Dick Clark Is" post. And boom, within minutes, you confirmed our suspicions, posting Ryan Broderick's "Twitter Doesn't Know Who Dick Clark Is." But this time, some folks on Twitter seem to think that enough is enough. We know how to search Twitter, too, and our search for "Buzzfeed" and "inevitable" tells us that the jig is up. People have caught on to—grown to expect even—this kind of post, and they seem tired of it.
You see, Buzzfeed has seized on a magical formula in which someone dies or some newsworthy event happens, and an enterprising writer searches for people on Twitter who don't know about it. The writer assembles a blog post collecting and exposing these ignorami, and boom, collects page views. It was a brilliant and hilarious idea, Buzzfeed. Update: It's been pointed out to us that this particular approach to meme-making was originally popularized by Paul Tao of I Am Sound Records who started a Tumblr while watching the 2011 Grammys called "Who Is Arcade Fire?" assembling the thoughts of people who -- you guessed it -- hadn't heard of Arcade Fire. He succinctly summarized the essence of the joke in an interview with Fuse.tv: "As nice as everyone wants to pretend to be, we all secretly love poking lighthearted fun at people who don't know the bands we know and these blogs makes it funny and acceptable to do so." His Tumblr was promptly turned into a Buzzfeed post.