We realize there's only so much time one can spend in a day watching new trailers, viral video clips, and shaky cell phone footage of people arguing on live television. This is why every day The Atlantic Wire highlights the videos that truly earn your five minutes (or less) of attention. A romanticized Louie teaser, an early Olympic advertising tearjerker, and Dwyane Wade enlivens SoHo playgrounds without removing his suit.
Here's a trailer for the third season of Louie, which looks like that scene in Manhattan where Woody Allen talks about romanticizing New York all out of proportion. So could Louis be finding love, possibly with a teenage Mariel Hemingway type? Hopefully not -- that entire subplot, which was alarming and felonious to begin with since the movie made a big point of noting how Hemingway was only 17, hasn't aged well in the wake of well-documented events. Besides, Louis loves his kids. And ice cream. And pornography. But mainly his kids. The second he meets someone who also loves those things, that's it. Romantic arc over. He's easy. [via FX]
The 15 minutes Dwyane Wade spent playing pick-up hoops in SoHo before heading off to buy some socks was time well-spent. He enlivened many a child's afternoon and didn't even have to remove his tie with distractingly gigantic knot. That's what heroes do when they're pressed for time. [via The New York Observer]