We realize there's only so much time one can spend in a day watching new trailers, viral video clips, and shaky cell phone footage of people arguing on live television. This is why every day The Atlantic Wire highlights the videos that truly earn your five minutes (or less) of attention. Today: Purdue engineering students pop a ballon in elaborate fashion, the scare tactics of Tic-Tac France, and 60 Minutes goes to the Congo and finds music.
Ho, boy, this is terrific, if you enjoy Rube Goldberg-esque contraptions, which we do: some fine undergrads at Purdue University have come up with a device that pops a balloon in 300 easy steps. Necessary? Of course not. Hypnotic and rewatchable? You bet. [via Gadgetbox]
Flash mobs: unnerving. Fearing you might have bad breath: also unnerving. Now, thanks to the good people at the French division of Tic Tacs, these two fears have been synthesized into a single terrifying new ad that has put us on high alert that our breath may be offensive enough to repel flash mobbers, in addition to setting off Europe-y car alarms. We didn't like care for this ad one bit, but it immediately made us go out and buy a slug of Tic Tacs. [via Fast Company]