It was another remarkable weekend for The Lorax, Universal's Dr. Seuss adaptation, whose two-week haul is now $122 million. Disney, however, has a massive disappointment on its hands with John Carter, a $250 million space opera from Pixar director Andrew Stanton, which earned a paltry $30 million.
1. Dr. Seuss' The Lorax (Universal): $39.1 million in 3,746 theaters [Week 2]
The movie has just surpassed The Vow to become the biggest-earner of 2012, and with Mirror, Mirror the only other family film on the horizon, it could easily surpass $200 million. And all this despite the dismal failure of Starbucks' "Bagels, Cream Cheese and Lorax" promotional menu tie-in. Go, Lorax!
2. John Carter (Buena Vista): $30.6 million in 3,749 theaters
Yikes -- heads will roll on this one. Hollywood is whispering the fault lies in the film's vague marketing, but I'd go one step further and put the blame on that title. Who spends $250 million on a movie and then calls it "John Carter?" Everyone knows your space hero needs a fun, sound-effecty name. Buzz Carter! Flash Carter! Zoom Carter and the Legend of Barsoom! Work with me, people!
3. Project X (WB): $11.55 million in 3,055 theaters [Week 2]
If Cloverfield and Can't Hardly Wait had a teen pregnancy, Project X would be it. Amazingly, there's an audience for that kind thing.