Even though so many people are meeting each other and forming relationships online that your grandma can't even really look at you funny for it (maybe she's doing it herself), a lot of us are doing it wrong. That's where Christine Hooker, professional online dating consultant, comes in. Hooker, 30, makes no secret of her love for online dating; she says it, right off the bat: "I'm so in love with online dating. I think it's one of the best tools out there!" This feeling isn't exactly impartial: Hooker met her own significant other on the Internet almost four years ago and is now the creator of a website and aspiring business that offers to help you do the same, Artful Online Dating.
Of course, there's tons of advice across the Internet about how to perfect your profile. And for the last few years, Hooker, who has worked in marketing and communications, has been helping her friends pro bono, doling out advice -- there's at least one 6-month relationship she takes some pride over. She was doing it often enough that she launched a website offering consultations at levels ranging from "The Quick Fix" (for $20, this includes recommendations for three problem areas) to "The Profile Reboot" (for $49, you'll get a consultation and full profile make-over, along with two weeks of follow-ups) to "The Wingman Supreme" ($79 covers two consultations and a month of follow-ups). She's still in the early stages of building a client base, with 9 people so far paying for Quick Fixes. Her recent Profile Reboot, who's just launched her profile on OKcupid, says she's "gotten a ton of emails." Hooker says, based on her unpaid work for friends, "on average clients see a 75 percent increase in messages."