Glee came out with its first movie over the weekend, a big, shiny 3D spectacular of peppy concert fun, and despite having a built-in fan base being one of the most popular shows on television, the whole thing flopped. Popular movie metrics site Rotten Tomatoes calculated a 61 percent critical reception, and only a 69 percent audience rating. Metacritic calculated a 50 percent critic score, and an even lower 4.4 out of ten user score. The film didn't even land in the weekend's box office top ten, landing just outside at 11. The Glee kids were beaten by weeks-old box office juggernauts Captain America and Harry Potter, as well as bland romantic comedies Crazy, Stupid, Love. and The Change-Up. The movie didn't even break a $6 million opening weekend. Production for the movie only cost Fox $9 million, and as of Tuesday evening the movie still hasn't broke even. So with everything the movie had going for it, why was it such a huge bust?
The leading answer seems to be that movie audiences are getting savvier with their money. They aren't ponying up the extra bucks for a 3D movie just because it's in 3D anymore. "Audiences have said time and time again that what they're looking for, and what has been proven to have done well (in 3D) is action-adventure-fantasy movies," Vincent Bruzzese, president of the World Wide Motion Picture Group, told The Wrap. "There's a question of 'Why is this in 3D' and 'Why should I pay the extra price to see it?'"