Most people with an internet connection have seen the Gregory Brothers' auto-tuned brilliance on YouTube. For those who haven't, David Itsikoff explains what all the fuss is about with a New York Times Magazine profile of the group that created the Auto-Tune the News franchise and songified viral videos. Itzkoff offers approximately five sort of fascinating revelations about the group.
How it all began:
During the 2008 election season, Michael, who had been interning at production studios, began creating music videos from footage of the presidential and vice-presidential debates and posting them on YouTube. In one, he digitally inserted himself into Barack Obama and John McCain’s first face-off, dressed in a suit and wielding a keytar while singing a mostly pro-Obama message.
The time Auto-Tune the News got its big break:
Thanks to MSNBC’s “Rachel Maddow Show,” which showed some segments on-air, and the YouTube news-satire channel Barely Political, which posted them, the “Auto-Tune the News” videos were subsequently viewed millions of times. This was a pretty stunning return on the Gregorys’ time investment, which consisted mostly of Michael working at 1 a.m. on a computer he kept in the closet beneath the stairs of the apartment he continues to share with Andrew.