Like all savvy reality TV, famous-for-no-good-reason stars, the cast of The Jersey Shore has capitalized on their pseudo star-power, attaching their names to brands for cash. Usually endorsement deals involve wearing, or drinking, or bronzing with a certain product, but teeny-bopper clothing brand Abercrombie & Fitch has turned the tables, reports The Speakeasy's Elizabeth Holmes. "Teen apparel retailer Abercrombie & Fitch Co. is offering to pay Michael 'The Situation' Sorrentino not to wear its merchandise." Is the company really concerned that the widely watched guidos are flashing their brand to their devoted Ambercrombie & Fitch wearing viewers? No, the company is obviously doing it for attention, of which they've gotten a lot. But unfortunately it looks like their efforts have backfired, as much of the press points out their nonsensical reasoning and attention grab.
People see through A&F's offer. The real reason Abercrombie has called to ban the brand from the MTV star's bronzed body is obvious, argues The Cut's Amy Odell. "Oh Abercrombie is loving this, especially since every blog from here to Mars won't be able to resist running that press release today." People used to rail against the company's inappropriate models, but then moms got over it and the chatter died down. They miss the attention. Was A&F even pretending to be serious? Women's Wear Daily wonders: "It wasn’t clear whether the offer was a serious one, or simply a tongue-in-cheek attempt to gain publicity."