120,000 fanboys, buffs, walking encyclopedias, and know-it-alls are expected to descend on San Diego this week for Comic-Con 2011. The pop culture smorgasbord doesn't start until Thursday, but the entertainment industry's efforts to woo conventioneers are already underway. What appeals to the average attendee of an event where Francis Ford Coppola (on hand to promote his new horror film Twixt, described by the director in a press release as "one part Gothic romance, one part personal film, and one part the kind of horror film that began my career"), The Amazing Spider-Man and the cast of Community each command their own panels? One word: freebies. We're tracking the best of the giveaways from The Atlantic Wire's East Coast goodie bag nerve center over the course of the four-day convention. You can read Wednesday's pre-convention swag preview here.
We told you Tuesday that Warner Bros. was giving away replicas of Gary Oldman's Dark Knight glasses, which is still our pick for this year's most intriguing giveaway, narrowly edging out the promotional eyepatch Marvel is giving out to promote The Avengers movie. But if you're one of those people who insists on sunglasses whenever you step outside, attendee Diana Moon shared this photo of her haul from the Psych and Covert Affair booths. We're impressed by the subtlety of the branding on the glasses, as well as by the fact she took four pairs..