120,000 fanboys, buffs, walking encyclopedias, and know-it-alls are expected to descend on San Diego this week for Comic-Con 2011. The pop culture smorgasbord doesn't start until Thursday, but the entertainment industry's efforts to woo conventioneers are already underway. What appeals to the average attendee of an event where Francis Ford Coppola (on hand to promote his new horror film Twixt, described by the director in a press release as "one part Gothic romance, one part personal film, and one part the kind of horror film that began my career"), The Amazing Spider-Man and the cast of Community each command their own panels? One word: freebies. We'll be tracking the best of the giveaways from The Atlantic Wire's East Coast goodie bag nerve center over the course of the four-day convention. To get you ready, here's our second look at what savvy conventioneers should already be targeting. You can check out Thursday's Freebie Watch here.
Temporary tattoos rank just above corporate golf pencil when it comes to easily discardable trade show freebies. That's not the case at Comic-Con, where it's actually possible for a well-designed temporary tattoo to generate anticipation. At this year's festival, it happened to the set of seven key designs handed out to promote the Joe Hill graphic novel Locke & Key.