Coming out on top. "Thor" won at the box office this weekend, earning an estimated $66 million in North America, according to Variety. The numbers were nowhere near last year's Marvel entry "Iron Man 2," however, the film's reviews and buzz were relatively lackluster. Still, "Thor" managed to best last week's blockbuster "Fast Five," which dropped 62% to come in second. "Thor" can now boast that it is the third most successful Marvel-franchise launch after the behemoths "Spider-Man" and "Iron Man," sort of the way Snapple would boast it was the third most successful beverage after Pepsi and Coke. Not a small accomplishment.
Rounding out the middle. This weekend we were exposed to not merely one but two wedding films, and both drew solid audiences. Sony's "Jumping the Broom," which at least stands apart from the rest by featuring African-American actors, outperformed expectations by earning $13.7 million. Warner Bros.' painfully formulaic "Something Borrowed" met expectations by earning $13.2 million despite bleak reviews, because we can never get enough Kate Hudson love triangles.
Dragging down the bottom. The same cannot be said for Mel Gibson, who starred in "The Beaver," Jodie Foster's third directorial effort, playing a clinically depressed toy company CEO who finds solace through a beaver hand puppet. Naturally. The film opened this weekend to a dismal $104,000 from 22 theaters, with a per screen average of only $4,745, reports The Hollywood Reporter.