There's nothing unusual about seeing New York Times or The Economist ads blanketing other news media websites. But usually these ads exist in pop-up form or otherwise unobtrusively adorn an article. Not so in the case of the Times and a certain salmon-colored weekly. If you happened to check The New York Observer around midday Thursday, you'd be forgiven for thinking you were misdirected to the New York Times--the paper has managed to place its logo in pretty much every open spot on the Observer's homepage.
Here's just the top half of the page (sadly, the Times didn't attempt to sneak a hamster into one of the ads):