Last year, the popular television show The Voice of China dominated chatter on social media, edging out the case of Bo Xilai, a political scandal of epic proportions, to become the number-one trending topic on Weibo for weeks on end. Having witnessed just how popular a domestic reality talent show can be, China's major provincial television networks have begun competing for viewers of their own, perhaps hoping their shows will be the next Voice of China. Besides The Voice of China, which will air its second season, and Super Boy, once the most popular talent show aired by Hunan Television, over 20 reality talent shows were due to be launched this year, some of which would air simultaneously, fiercely competing for viewership.
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But their hopes and best efforts may not have a chance to bear fruit.
On July 24, the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT, formerly SARFT) announced that it would implement "regulations and controls" on the nation's singing competition shows so as to "avoid the monotony of television programs, provide more options for the audience and satisfy people's diverse demands for television shows."